After opening our family owned embroidery business a few years ago, my mom almost lost her dog Gizmo, he went missing for 5 days until we found him. She did not keep the dog tag on his collar because the tags would annoy my dad. Gizmo also has a micro chip in him but the family that found him did not take him to get scanned.   I told my mom since we have our embroidery machines we should put his name and phone number on the collar for easy identification.     We love and pamper our pets. We believe that a pet is an extension of your family and should be able to have excellent quality products used on them. Everything you'll find on this website, we use on our pets and believe you and your pet will enjoy these products as much as we do.